Womenswear Editor
She worked as a women’s wear editor at a fashion forecasting company, responsible for researching trends and compiling forward-looking reports that guided creative and commercial decisions. Her role combined qualitative observation and quantitative analysis to build cohesive trend narratives and provide actionable guidance for brands, retailers, and design teams.
Research & trend identification
Continuously scouted global sources: runways, trade shows, street style, social media, emerging designers, and cultural movements.
Synthesised signals into clear trend directions, distinguishing fads from lasting shifts.
Interpreted macro influences — sociopolitical, technological, sustainability, and lifestyle — to forecast impacts on womenswear.
Produced trend reports — seasonal themes linking culture, visuals, mood, and purpose for designers and buyers.
Seasonal Trend Narratives
Key traits — silhouette, proportion, and styling with examples and commercial rationale.
Colors — curated palettes (main and accents), seasonal shifts, pairings & moodboards.
Patterns — dominant prints (geometrics, florals, checks), with guidance on scale, repeat, and placement by category. Including art directing for original patterns and artwork for clients.
Cuts/silhouettes — changes in tailoring, lengths, sleeves, and volume.
Key items — hero pieces (coats, dresses, trousers, knitwear) with sketches and annotations for design and merchandising.
Materials/finishes — fabrics, textures, finishes, sustainable and performance options, and surface treatments.
Merchandising — category buy plans, visual merchandising, product mix.
Trade show/runway — compared trade shows and runways, noting trends reaching trade, leading designers, and commercially viable innovations.
Produced seasonal trend packages and micro-reports for design, buying, and product teams. Collaborated with styling, graphics, textile, and culture teams to ensure recommendations were actionable. Delivered workshops and trend sessions to translate insights into product strategy.
Impact
Helped clients anticipate consumer preferences and shorten time-to-market.
Aligned creative direction with material sourcing, cost, and retail constraints.
Linked seasonal guidance to brand positioning and sustainability objectives.
Fashion Month Runway Analysis
Every Fashion Week, Victoria compiled a list of the top ten most influential designers from each city, explaining how their collections, runway narratives, and cultural context position them to shape upcoming trends. She assesses factors such as innovation in silhouettes and fabric, resonance with current social and environmental conversations, street-level adoption, editorial visibility, and each designer’s ability to translate runway ideas into wearable pieces—this process highlights who is likely to set color palettes, key proportions, texture pairings, and accessory moments that will ripple across seasons.
Swimwear & Intimates
She also worked as an editor for the swimwear and intimate lingerie markets, handling both long-term and short-term forecasting and focusing on highly specialized aspects such as materials, cuts, shapes, storylines, and color palettes. Her role required close attention to fabric, trend interpretation, and the technical fit unique to swim and intimate wear, while translating market insights into clear direction for design, production, and merchandising teams.
Denim
She served as the denim editor, developing trend stories that specialized in denim types, cuts, shapes, fits and washes, translating industry insight into clear, actionable features. She identified emerging fabrications and wash techniques, mapped how silhouette and fit trends evolved across markets, and recommended styling and merchandising strategies. Collaborating with designers and product teams, she defined key fits— ensuring editorial direction aligned with consumer demands and seasonal narratives. Her work combined trend forecasting, fabric knowledge and visual storytelling to shape coherent denim assortments and compelling stories for clients.